Master Metrics

About Master Metrics

Master Metrics is a comprehensive, all-in-one marketing analytics and management platform engineered specifically for digital marketing agencies and in-house marketing teams. Developed by marketers with direct agency experience, it addresses the core operational challenges of managing multiple client accounts, disparate data sources, and time-consuming reporting. The platform's primary value proposition is the centralization and intelligent automation of marketing data workflows. It enables users to aggregate data from over ten different advertising networks and marketing sources into a single, customizable interface. Master Metrics goes beyond simple data visualization by offering tools for proactive monitoring, automated reporting, and AI-assisted content creation. Its core capabilities are designed to replace manual spreadsheet compilation and fragmented analytics tools, thereby saving significant time, reducing errors, and providing a unified source of truth for data-driven decision-making. The solution is built for scalability, allowing teams to efficiently manage from 15 to over 250 client accounts with features tailored for performance monitoring, client communication, and strategic oversight.

Features of Master Metrics

Centralized Overview Table

The Overview Table serves as a mission control panel for account managers. It provides an at-a-glance view of all client advertising accounts by merging native platform metrics with custom business fields such as monthly budget, performance goals, assigned analyst, and client-specific KPIs. This feature allows for complete customization; users can select which metrics to display from any connected data source and use formulas to create calculated fields that merge data across platforms. The table is designed to immediately highlight accounts or campaigns requiring attention, streamlining daily operations and portfolio management for marketing teams handling numerous clients.

Intelligent Marketing Alerts

Master Metrics incorporates a robust alerting system to automate campaign and performance monitoring. Users can configure conditional alerts based on specific metric thresholds, such as cost-per-acquisition exceeding a target or a sudden drop in conversion rates. Alerts support budget control logic, notifying users when daily spend deviates from the calculated pace needed to hit a monthly budget. Notifications are highly flexible and can be delivered via email, Slack, WhatsApp, or directly into project management tools like Asana, Monday.com, or ClickUp, ensuring critical information reaches the right team member in their preferred workflow environment.

Automated Data Integration with Google Sheets & Looker

This feature enables the automated extraction, merging, and scheduling of data from all connected marketing sources directly into Google Sheets or Looker Studio. Users can set up scheduled data exports that refresh automatically, eliminating the need for manual data pulls and CSV uploads. It ensures that live marketing data is always available in familiar spreadsheet or BI environments, facilitating deeper custom analysis, financial modeling, and the creation of bespoke reports that combine advertising data with other business intelligence.

AI-Powered Google Slides Presentations

Master Metrics streamlines client reporting by automating the creation of professional Google Slides presentations. Users select the data sources, key metrics, goals, and a design template. The platform's AI then generates a fully editable presentation deck populated with the latest data, insights, and visualizations. This feature drastically reduces the time spent on monthly or quarterly reporting, allowing marketers to focus on analysis and strategy rather than manual slide design and data entry, while delivering a polished, consistent client experience.

Use Cases of Master Metrics

Agency Client Portfolio Management

Digital marketing agencies utilize Master Metrics to oversee dozens of client accounts from a single dashboard. The Overview Table allows managers to instantly assess the health of each account, identify underperforming campaigns, and allocate analyst resources effectively. Automated alerts for budget pacing and goal attainment ensure proactive account management, preventing overspend and missed targets before they become critical issues, thereby improving client retention and satisfaction.

Automated Performance Reporting & Client Communication

Teams automate the entire client reporting workflow. Data is automatically aggregated from platforms like Google Ads, Meta Ads, and LinkedIn into scheduled Google Sheets exports or refreshed Looker Studio dashboards. For presentations, the AI Slides feature generates ready-to-share Google Slides decks. This eliminates hours of manual report compilation, ensures data accuracy, and allows consultants to shift their focus from data gathering to delivering strategic insights and recommendations during client meetings.

Proactive Campaign Monitoring & Optimization

Marketing analysts and PPC specialists set up granular alerts on key performance indicators (KPIs) such as click-through rate (CTR), conversion cost, or impression share. Receiving instant notifications in Slack or email when a metric crosses a threshold enables rapid response and optimization. This use case is critical for e-commerce brands and performance marketers where campaign efficiency directly impacts ROI, allowing for real-time bid adjustments, creative testing, and budget reallocation.

Centralized Data Warehouse for Cross-Channel Analysis

Companies with complex, multi-channel marketing stacks use Master Metrics as a unified data hub. By connecting and merging data from search, social, email, and CRM platforms, they can create custom metrics and formulas that answer specific business questions, such as blended ROI or customer lifetime value (LTV) by acquisition channel. This consolidated view breaks down data silos, enabling true cross-channel attribution and more informed strategic budget planning.

Frequently Asked Questions

What data sources can Master Metrics connect to?

Master Metrics integrates with over ten major marketing and advertising platforms. This includes, but is not limited to, Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, TikTok Ads, and Google Analytics. The platform is designed to bring data from these disparate networks into a single, unified interface for comprehensive analysis and reporting. Additional data source integrations are listed as "coming soon" on the platform's roadmap.

How does the AI Google Slides presentation feature work?

The AI presentation feature guides users through a simple selection process. You choose the client accounts or data sources, specify the key metrics and goals to highlight, and select a visual design template. The platform's AI then processes this input along with the live data to generate a complete, editable Google Slides presentation. This presentation includes data visualizations, insights commentary, and goal tracking slides, which can be further customized before sharing with clients.

Can I control notifications and where alerts are sent?

Yes, the Alerts system offers extensive control. You can define the exact condition that triggers an alert (e.g., "Cost > $500"). Furthermore, you can configure multiple delivery channels for each alert. Notifications can be sent to your email inbox, a Slack channel, via WhatsApp, or as a task or comment directly within integrated project management tools like Asana, Monday.com, or ClickUp, ensuring alerts integrate seamlessly into your team's existing workflow.

Is there a way to use my Master Metrics data in external tools like spreadsheets?

Absolutely. A core feature of Master Metrics is its connector for Google Sheets and Looker Studio. You can set up automated data pipelines that extract, merge, and refresh data from all your connected marketing sources directly into a Google Sheet or Looker Studio data source. This allows for unlimited custom analysis, the building of complex models, and the creation of fully customized reports outside the Master Metrics dashboard environment.

Pricing of Master Metrics

Master Metrics offers a tiered subscription model based primarily on the number of client or advertising accounts you need to manage. All paid plans include access to core features like the Overview Table, Dashboards, Alerts, and connectors for Google Sheets and Looker. The AI Slides feature is available on all plans except the entry-level "Freelancer" tier. Plans range from the Freelancer plan at $30 USD/month for 15 accounts, up to the Pro Plus 2 plan at $439 USD/month for 250 accounts. Intermediate tiers (Basic, Basic Plus, Intermediate, Intermediate Plus, Pro, Pro Plus 1) offer scaled account limits and are priced at $69, $129, $169, $229, $289, and $359 USD per month respectively. Each plan includes free implementation support, and a 7-day free trial is available to test the platform before committing to a subscription.