Oleno

About Oleno

Oleno is an autonomous content engine engineered for B2B marketing teams focused on systematic organic growth. It transcends traditional AI writing tools by operating as a complete, end-to-end system for demand generation. The platform is specifically built to address the critical volume gap in content operations, enabling teams to execute on 100% of their strategic backlog rather than a fractional amount. Its core architecture is designed for dual-surface visibility: generating search-optimized content that ranks in traditional engines like Google while simultaneously structuring information for optimal citation by Large Language Models (LLMs) such as ChatGPT, Perplexity, and Claude. Oleno automates the entire workflow from topic discovery grounded in a site's own knowledge base and sitemap, through to drafting, rigorous quality assurance, and direct CMS publication. This eliminates the manual coordination, prompt engineering, and template management typically required, replacing a fragmented content ops stack with a single, opinionated system that compounds output quality and volume.

Features of Oleno

The Playbook System

The Playbook is Oleno's central configuration hub, where a company's core intellectual property is codified once and enforced universally. It comprises four dedicated studios: the Brand Studio defines tonal guidelines and voice; the Marketing Studio encodes the company's market angle and competitive positioning; the Product Studio grounds all content in accurate product specifications and capabilities; and the Design Studio ensures visual consistency. This system guarantees that every generated piece reflects the strategic POV of the leadership team without manual intervention, eliminating the context gap and generic output.

Autonomous Content Operations

Oleno runs a connected, always-on operational pipeline that automates the journey from brief to published asset. The process begins with the engine generating seven unique angles per topic and selecting the optimal one via Information Gain Scoring. It then drafts articles with snippet-ready paragraph structures, subjects them to over 80 automated QA checks for accuracy and compliance, sanitizes the text to remove detectable AI patterns, finalizes with proper schema markup and metadata, generates brand-consistent images, and publishes directly to CMS or social networks. This end-to-end automation removes handoffs and rework.

Demand-Gen Job Execution

The platform executes against predefined "Demand-Gen Jobs," which are scalable production workflows for specific content types. These include SEO-optimized articles, thought leadership pieces, competitive comparison content ("X vs. Y"), case studies, customer education materials, and social media posts for platforms like LinkedIn and X. Each job leverages the configured Playbook to ensure the output is not only scalable but also opinionated and aligned with sales narratives, converting readers and building trust.

LLM Citation & SEO Optimization Engine

Beyond standard SEO, Oleno's content structuring is engineered explicitly for visibility in AI answer engines. The system formats information and grounds assertions in the company's knowledge base to maximize the likelihood of citation by LLMs. This dual-front optimization ensures content compounds visibility across both traditional search discovery surfaces and emerging AI-powered platforms, protecting and expanding organic reach as search behavior evolves.

Use Cases of Oleno

Scaling Programmatic SEO at Volume

Marketing teams can deploy Oleno to systematically discover and target long-tail keyword opportunities from their sitemap and competitive landscape. The autonomous engine then produces the high volume of quality, search-optimized articles required to dominate niche topics and build topical authority, executing a programmatic SEO strategy at a scale and consistency impossible with manual resources or generic AI tools.

Producing Grounded Competitive & Comparison Content

Oleno automates the creation of detailed, conversion-focused competitive content, such as "X vs. Y" comparison pages and battle cards. By grounding arguments in the pre-configured Product Studio and Marketing Studio data, it generates accurate, persuasive content that highlights true differentiators and addresses buyer objections, turning competitive intelligence into a scalable content stream.

Systematizing Thought Leadership & Market POV

Companies can encode their executive team's unique market perspective and vision into the Playbook. Oleno then consistently produces opinionated thought leadership articles, whitepapers, and market analyses that propagate this branded POV at scale, building industry authority and driving demand without requiring constant C-suite drafting or extensive writer briefing.

Automating Customer Education & Onboarding Content

The engine can continuously generate detailed use case guides, technical documentation, FAQ expansions, and case study derivatives. This keeps customer education resources comprehensive and up-to-date, reducing support burden and building user trust. The content is grounded in true product functionality and tailored to the user's journey stage.

Frequently Asked Questions

How does Oleno ensure content quality and accuracy?

Oleno employs a multi-layered quality system. First, all content is grounded in the company's own knowledge base configured in the Product Studio. Second, every piece passes through a gate of over 80 automated QA checks that verify factual accuracy, compliance with brand guidelines, logical structure, and the absence of hallucinations or unsupported claims. Finally, the sanitization process removes detectable AI writing patterns to ensure the output reads as authentically human.

What makes Oleno different from standard AI writing tools like ChatGPT?

Standard AI tools are prompt-based generators that produce generic, context-agnostic drafts requiring significant human revision. Oleno is an autonomous system that integrates strategy directly into execution. It manages the entire workflow from topic discovery to publication, applying a codified Playbook of brand voice, product truth, and market angle to every output. The difference is between a tool that creates a draft and a system that delivers a finished, publication-ready asset.

Can Oleno integrate with our existing CMS and marketing stack?

Yes, Oleno is designed for operational integration. The platform can publish finalized content directly to most major Content Management Systems (CMS), removing the final manual step from the workflow. It also facilitates distribution to social networks. The system is built to function as the central content production engine within a broader martech ecosystem.

How does the Playbook system work in practice?

The Playbook is configured during onboarding through a collaborative process with your marketing, product, and brand teams. You define your brand voice, key marketing narratives, product specifications, and visual guidelines in Oleno's dedicated studio interfaces. Once set, this Playbook acts as the governing rule set for all autonomous content generation. The system references these rules for every Demand-Gen Job, ensuring consistent, on-brand output without requiring manual briefs or style guides for each piece.