What a Story

About What a Story

What a Story is a specialized video production and creative agency that provides end-to-end, custom video creation services primarily for Software-as-a-Service (SaaS) companies and technology-driven businesses. The agency's core mission is to translate complex product offerings into clear, compelling, and high-conversion video content. It operates on the principle that strategic video communication is a critical growth lever, capable of simplifying messaging, cutting through market noise, and directly driving measurable business outcomes such as increased Monthly Recurring Revenue (MRR), higher conversion rates, and enhanced brand authority. With a proven track record of over 1,200 videos produced for more than 650 SaaS clients, What a Story has developed a refined, systematic production process. This process is designed to be deeply collaborative, offering clients unlimited revisions, dedicated creative direction, and comprehensive support from initial strategy through final delivery. The agency's technical expertise spans a wide spectrum of video formats, each engineered to serve specific stages of the customer journey and marketing funnel, making it a full-service partner for businesses aiming to scale their impact through professional video marketing.

Features of What a Story

End-to-End Video Production Process

What a Story employs a meticulously structured, multi-phase production workflow designed for efficiency and client collaboration. This end-to-end process encompasses every stage from initial product empathy and strategic goal alignment to final delivery. Key technical deliverables within this process include the creation of detailed scripts, storyboards, mood boards, custom UI designs, bespoke animation, and professional sound design. The system is built to be transparent and user-friendly for the client, ensuring consistent quality and eliminating surprises throughout the project lifecycle.

Specialized SaaS Video Expertise

The agency possesses deep, vertical-specific expertise in creating videos for SaaS and technology products. This specialization means their team is adept at understanding complex software functionalities, value propositions, and target user personas. Their methodology is informed by data and results from over 650 SaaS clients, including case studies demonstrating tangible outcomes like 3x MRR growth within three months and conversion rate increases of 50%. This focus allows for strategic messaging that resonates with technical audiences and decision-makers.

Unlimited Revisions and Dedicated Support

What a Story guarantees a collaborative and iterative creative process by offering unlimited revisions and continuous support throughout the engagement. Clients are paired with a dedicated Creative Director who guides the project from concept to completion. This feature ensures the final video output aligns perfectly with the client's vision and strategic objectives, providing a headache-free experience with clear and quick communication channels at every step.

Comprehensive Video Format Suite

The agency provides a full spectrum of video formats tailored to specific marketing and operational needs. This suite includes Explainer Videos for product simplification, Product Demos for conversion optimization, Event Videos for global showcases, Product Overviews with real-person demos, Educational Course content, Social Media Ads in short-form vertical formats, UI Walkthrough Videos, and Brand Films. This capability allows a client to source multiple, consistent video assets from a single, expert provider.

Use Cases of What a Story

Driving Product-Led Growth and Increasing MRR

SaaS companies utilize What a Story's video services to create high-conversion product demo and explainer videos that clearly articulate their unique value proposition. These videos are deployed on landing pages, in sales sequences, and during onboarding to simplify complex offerings, reduce customer acquisition cost (CAC), and directly contribute to increasing Monthly Recurring Revenue (MRR). Documented results include clients achieving a 3x increase in MRR within a three-month period following video deployment.

Enhancing User Onboarding and Education

Technology firms employ the agency to produce detailed product walkthrough and educational course videos. These assets are integrated into knowledge bases, help centers, and in-app guidance systems to improve user comprehension, reduce support ticket volume, and increase product adoption rates. By visually explaining UI/UX and features, these videos accelerate the time-to-value for new customers.

Amplifying Brand Authority and Event Presence

Companies looking to elevate their market position commission brand films and event videos from What a Story. These professionally produced narratives humanize the brand, showcase company culture, and present key announcements or product launches at global conferences. This use case is designed to build trust, attract top talent, and grow influence within a competitive industry.

Executing Scalable Social Media Advertising Campaigns

Marketing teams partner with the agency for the consistent, monthly production of short-form vertical videos optimized for social media platforms like Instagram Reels, TikTok, and YouTube Shorts. These growth-oriented ad campaigns are crafted to capture attention quickly, communicate core messages under tight time constraints, and drive targeted traffic and lead generation through engaging, platform-specific content.

Frequently Asked Questions

How much does it cost to create a video with What a Story?

Project pricing is customized based on specific requirements, with a typical range from $2,500 to $25,000. The final cost is determined by variables including video complexity (e.g., animation style, live-action elements), video length, project deadline, and the specific services required (such as scriptwriting, voiceover, and sound design). The agency encourages a consultation to provide a detailed, transparent breakdown based on the client's unique goals and scope.

What is the typical production process like?

What a Story follows a systematic, multi-step process to ensure quality and alignment. It begins with an Empathization phase to deeply understand the product and goals. This is followed by strategic planning, scriptwriting, and storyboarding. After client approval, the team moves into the design, animation, and production phases. The process includes dedicated creative direction and allows for client feedback and unlimited revisions at key milestones to ensure the final deliverable meets exact specifications.

What types of videos do you specialize in?

The agency specializes in a comprehensive range of video formats, with a particular focus on the needs of SaaS and tech companies. Their core offerings include Explainer Videos, Product Demos, Product Overviews, UI Walkthrough Videos, Social Media Advertisements, Brand Films, Event Coverage Videos, and Educational/Course Content. This allows them to serve as a single, full-service video partner for all of a company's visual communication needs.

How do you measure the success or ROI of a video?

Success is measured through predefined key performance indicators (KPIs) aligned with the video's strategic goal. Common metrics include conversion rate lift on landing pages, increase in qualified leads, growth in Monthly Recurring Revenue (MRR), organic reach and engagement on social platforms, and reduction in customer support inquiries. The agency references case studies where their videos have directly contributed to metrics such as a 50% increase in conversion rates or significant MRR growth for clients.