Peekaboo

About Peekaboo

Peekaboo is a specialized AI Search visibility and analytics platform engineered for brands, marketing agencies, and SEO professionals. Its core function is to track, analyze, and optimize how a brand, its products, or its competitors are mentioned within the responses generated by leading AI platforms such as OpenAI's ChatGPT, Google's Gemini, Perplexity, and others. In the evolving landscape where AI assistants are becoming primary sources for information and recommendations, traditional search engine optimization (SEO) is no longer sufficient. Peekaboo addresses this gap by providing technical insights into a brand's presence within these AI-generated answers. The platform allows users to monitor specific prompts and queries relevant to their industry, providing data on when and how their brand is cited, the sentiment of the mention, and the ranking against competitors. The ultimate value proposition is converting AI-driven visibility into measurable business growth by identifying opportunities to improve mentions, capture high-intent traffic, and inform content strategy for the AI era. It is a critical tool for any entity looking to future-proof its digital presence and ensure it is discoverable where the next generation of users is seeking information.

Features of Peekaboo

AI Platform Monitoring

Peekaboo provides comprehensive monitoring across multiple major AI platforms, including ChatGPT, Gemini, and Perplexity. The system continuously scans these AI models' responses to a configured set of user-defined prompts, tracking the frequency, context, and positioning of brand mentions. This feature delivers granular data on which AI tool is referencing your brand, the specific prompts that trigger the mention, and the consistency of your appearance across different AI ecosystems. It offers a technical dashboard with metrics that quantify visibility share and mention velocity over time.

Prompt Tracking & Analysis

Users can define and track an unlimited portfolio of specific prompts and questions that potential customers are likely to ask AI assistants. The platform allows for the bulk import and management of these prompts, which serve as the search terms for the AI monitoring engine. For each tracked prompt, Peekaboo analyzes the resulting AI-generated answer, identifying if and where your brand appears, the sentiment of the mention, and which competing brands are also cited. This enables a deep, query-level understanding of your brand's AI search performance.

Competitive Visibility Benchmarking

Beyond tracking your own brand, Peekaboo enables detailed competitive intelligence. The platform benchmarks your brand's visibility against a defined set of competitors across the same tracked prompts. It provides side-by-side comparative analytics, showing which competitor is mentioned most frequently, in what context, and for which types of queries. This feature delivers actionable insights into competitive strengths and weaknesses within AI search, allowing for strategic adjustments to content and positioning.

Free AI Visibility Report

Peekaboo offers a zero-commitment entry point through its Free AI Visibility Report tool. Users can simply enter their website URL to receive an automated analysis of their current brand mentions across AI platforms. This report, generated without requiring a credit card or account sign-up, provides a snapshot of existing visibility, highlighting key prompts where the brand appears and offering initial insights into areas for potential optimization, serving as a lead-in to the platform's full suite of paid features.

Use Cases of Peekaboo

SEO and Digital Marketing Agencies

Agencies can leverage Peekaboo to offer a new, cutting-edge service line to clients: AI Search Optimization. By monitoring a portfolio of client-relevant prompts, agencies can provide data-driven reports on AI visibility, demonstrate the impact of their content work on AI platforms, and justify their value with concrete metrics. It allows them to manage multiple client campaigns from a single dashboard, benchmarking client performance against industry competitors and identifying new keyword and content opportunities specific to AI queries.

Brand Management and Marketing Teams

In-house marketing teams utilize Peekaboo to protect and enhance their brand's reputation in AI search. They can track how their products are described and recommended by AI tools, ensuring accuracy and positive sentiment. The platform helps them identify high-value prompts where they are not being mentioned, guiding the creation of targeted content—such as blog posts, product documentation, and press releases—designed to be sourced by AI models, thereby directly influencing their share of voice in this new channel.

Market Research and Competitive Intelligence

Business intelligence and product teams use Peekaboo for strategic market research. By tracking broad industry-related prompts, they can analyze which solutions and features AI models consistently recommend to users. This reveals market perceptions, emerging trends, and unmet needs. Teams can benchmark their own product's visibility against the entire competitive landscape, identifying which rivals are winning in AI search and understanding the specific attributes or use cases that AI associates with them.

Content Strategy and SEO Optimization

Content strategists and SEO specialists employ Peekaboo to refine their editorial calendars and on-page optimization tactics. By understanding the exact phrasing and intent behind prompts that generate brand mentions, they can create content that directly answers those questions in a comprehensive, authoritative manner that AI models are trained to recognize and cite. This shifts content strategy from targeting traditional search engine algorithms to also targeting the language models powering AI assistants.

Frequently Asked Questions

How does Peekaboo track mentions in AI platforms?

Peekaboo operates by programmatically submitting the user-defined prompts to the supported AI platforms' public interfaces or APIs in a controlled, compliant manner. It then parses and analyzes the textual responses generated by the AI models. Using natural language processing (NLP) techniques, the system identifies named entities (brands, products) and assesses the context, sentiment, and ranking order of mentions within the answer. This data is aggregated, indexed, and presented in the analytics dashboard for user review.

Which AI platforms does Peekaboo currently monitor?

Based on the provided context, Peekaboo is explicitly designed to track visibility across major AI platforms including OpenAI's ChatGPT, Google's Gemini, and Perplexity. The platform's architecture is built to integrate with the public query interfaces of these services. The company likely expands its monitoring capabilities to include other emerging AI search and assistant platforms as they gain significant user adoption and provide technically feasible access points for data collection.

What is included in the free AI visibility report?

The free report is an automated diagnostic tool. Upon entering a website URL, Peekaboo's system scans a predefined set of general industry prompts related to the website's domain to check for brand mentions across AI platforms. The report typically includes a summary of your brand's current visibility score, a list of sample prompts where your brand was detected, a mention frequency chart, and basic insights into the nature of those mentions. It is designed as a preliminary analysis that highlights the potential value of continuous, granular tracking.

Is technical expertise required to use Peekaboo?

No, Peekaboo is designed for marketers, brand managers, and agency professionals, not just developers. The user interface abstracts the technical complexity of querying AI models. Primary user actions involve entering prompts to track, reviewing dashboards with visual charts, and exporting reports. The most technical aspect is likely the initial setup of brand and competitor keywords, which follows a straightforward, form-based process. No coding or API management is required by the end-user.