Pursuit

About Pursuit

Pursuit is an AI-driven sales intelligence platform engineered specifically for businesses selling to state, local, and educational (SLED) government entities. It addresses the core challenges of public-sector sales: identifying viable opportunities within a fragmented market of over 90,000 entities, timing outreach to coincide with active buying cycles, and accessing accurate stakeholder data. The platform's core value proposition is increasing win rates and pipeline generation by enabling sales teams to focus their efforts where the probability of winning is highest. Pursuit achieves this through a suite of integrated tools that continuously monitor, analyze, and deliver actionable public-sector data. It serves a wide range of users, from individual sales representatives and sales operations teams to executives at government technology (GovTech) companies and established government contractors, by transforming unstructured public information into structured, sales-ready intelligence. The system leverages advanced AI to scan millions of document pages and transcripts daily, detecting live buying signals and budget discussions long before a formal RFP is issued.

Features of Pursuit

Pursuit Radar

Pursuit Radar provides real-time, AI-driven opportunity detection by scanning documents, meeting transcripts, and public records for over 90,000 SLED entities daily. Its proprietary AI is trained to match specific public-sector problems to your company's solutions, triggering immediate alerts when a relevant topic is mentioned. This ensures sales teams are notified of live buying signals—such as budget discussions, strategic plan mentions, or committee meetings—the moment they occur, providing a critical head start before competitors are aware. Each alert is accompanied by actionable intelligence, including specific contacts to target and contextual talking points derived from the source material.

Pursuit Intel

Pursuit Intel is a comprehensive data hub that consolidates and constantly refreshes all necessary information for public-sector sales into a single platform. It houses a database of over 3 million public-sector contacts and detailed profiles on every entity, including fiscal year-end dates, operating budgets, and federal funding data. The platform includes a propensity-to-buy model that identifies prospects with characteristics similar to your existing customers. Furthermore, it provides competitor intelligence by tracking the technology stacks currently in use by target accounts, enabling more strategic and informed sales conversations.

Pursuit Chrome Extension

The Pursuit Chrome Extension surfaces critical buying committee data directly within a user's existing workflow, whether browsing a government website, LinkedIn, or a news article. It automatically detects the public entity on any webpage and instantly displays a comprehensive list of relevant staff members, complete with role and department filtering. The extension features a CRM presence indicator, showing which contacts and entities are already in your system, and allows for seamless one-click exporting of missing contacts and associated entity data directly into your CRM, ensuring data hygiene and saving hours of manual research.

AI-Powered Entity Scoring & Alerting

At its core, Pursuit employs sophisticated AI algorithms to score every public-sector entity based on its likelihood to purchase your specific solution. This scoring is dynamic, incorporating factors like budget alignment, historical spending, detected need signals from Radar, and organizational similarity to your successful customers. This prioritization engine ensures sales and marketing resources are allocated to the highest-potential accounts. Coupled with customizable email alerts for specific triggers, this feature guarantees that teams never miss a critical buying window and can engage with precision timing.

Use Cases of Pursuit

Proactive Pipeline Generation for Sales Teams

Sales representatives use Pursuit to build pipeline proactively, rather than reacting to public RFPs. By setting up Radar alerts for keywords related to their solutions, reps receive notifications the instant a city council discusses a new public safety initiative or a school board transcript mentions upgrading IT infrastructure. This allows them to make first contact with tailored messaging while the need is top-of-mind, often months before a formal procurement process begins, significantly increasing win probability and deal size.

Strategic Account Planning & Territory Management

Sales directors and operations managers leverage Pursuit Intel for strategic account planning and territory design. They can analyze entire states or regions, using entity scoring and budget data to identify and tier accounts based on objective buying potential. The platform's integration capabilities allow this enriched data, including competitor insights and full buying committees, to be pushed directly into CRM systems like Salesforce, enabling reps to execute with a complete view of their territory without switching between tools.

Accelerating Research for Business Development

Business Development Representatives (BDRs) and SDRs utilize the Pursuit Chrome Extension to dramatically accelerate contact research and list building. When prospecting on a county government website, the extension instantly reveals all relevant department heads and decision-makers, along with their direct contact information. This eliminates hours of manual web scraping and outdated directory searches, allowing BDRs to spend more time on personalized outreach and less on data collection, thereby increasing activity volume and quality.

Enhancing Competitive Intelligence and Strategy

Marketing and competitive intelligence teams use Pursuit to monitor the market landscape and competitor footprint. By tracking the technology stacks reported within Pursuit Intel and observing which competitors are mentioned in public documents scanned by Radar, teams can identify competitive threats, market trends, and whitespace opportunities. This intelligence informs product positioning, marketing campaigns, and sales enablement materials, ensuring the go-to-market strategy is data-driven and responsive to market dynamics.

Frequently Asked Questions

What types of public-sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. state, local, and education (SLED) market, encompassing over 90,000 distinct entities. This includes all 50 state governments, counties, cities, towns, K-12 school districts, public universities and colleges, and special districts (e.g., transportation, utility, and public safety districts). The platform's AI continuously crawls and indexes data sources specific to each entity type.

How does Pursuit's AI detect a "live buying signal"?

Pursuit's AI is trained on a vast corpus of public-sector language and procurement contexts. It scans millions of pages daily, including council meeting transcripts, budget documents, strategic plans, and committee agendas. The AI identifies specific phrases, discussions, and contextual clues that indicate active problem-solving, budget allocation, or project planning related to your configured solution areas. It distinguishes between general discussion and actionable intent, filtering out noise to deliver high-fidelity alerts.

How does Pursuit integrate with existing CRM systems?

Pursuit offers robust, real-time integration with major CRM platforms, most notably Salesforce. The Pursuit Intel module can automatically push enriched account data, contact records, organizational hierarchies, and detected buying signals directly into corresponding CRM objects. The Chrome Extension also supports one-click syncing of contacts and entities. This bidirectional integration ensures your CRM remains the single source of truth with the most current and actionable public-sector intelligence.

How accurate and current is the contact data provided?

Pursuit maintains a database of over 3 million public-sector contacts, which is continuously refreshed and validated through automated and manual processes. The system cross-references data from official government directories, public meeting minutes, and professional networking sites. The Chrome Extension and platform indicate the "last verified" date for contact information, and the integrated alerting system notifies users of role changes or departures within their target accounts, ensuring outreach is based on the most reliable data available.