echoloc vs Pure Tax Investigations
Side-by-side comparison to help you choose the right tool.
echoloc
Echoloc uncovers buying signals in job posts, enabling sales teams to target accounts ready to purchase.
Last updated: February 28, 2026

Pure Tax Investigations
Pure Tax Investigations provides expert defence for complex HMRC tax enquiries and disputes.
Last updated: March 1, 2026
Visual Comparison
echoloc

Pure Tax Investigations

Feature Comparison
echoloc
Real-Time Job Posting Analysis
Echoloc provides real-time analysis of over 10 million job postings, tracking the hiring activities of more than 30 million companies globally. This feature ensures that sales professionals have access to the latest insights and trends, allowing them to respond quickly to emerging opportunities.
Evidence-Based Results
Every match in Echoloc comes with proof, including snippets from job postings that provide context and validate the buying signals. This eliminates ambiguity and fosters confidence in the outreach strategies employed by sales teams, ensuring that they are based on concrete evidence rather than assumptions.
Intuitive Search Functionality
Users can search for specific hiring signals using plain English queries. This intuitive interface allows sales professionals to easily find relevant companies based on their hiring activities, such as "companies hiring their first data engineer," making the tool accessible and user-friendly.
Comprehensive Signal Tracking
Echoloc captures various hiring signals, including first hires, hiring spikes, and urgent needs. It categorizes these signals, enabling users to prioritize outreach based on the urgency and relevance of each opportunity, thus optimizing their sales efforts.
Pure Tax Investigations
Specialist HMRC Insider Expertise
The firm is led by Amit Puri, a former senior HMRC Tax Inspector with over two decades of direct experience. This provides clients with an unparalleled strategic advantage, as the team possesses detailed, operational knowledge of HMRC's internal methodologies, investigation tactics, and decision-making processes. This insider perspective is applied to anticipate HMRC actions, formulate robust defence strategies, and negotiate from a position of informed strength, ensuring pragmatic and commercially focused outcomes.
Comprehensive Investigation Defence Services
Pure Tax Investigations offers a full-spectrum defence service covering the entire hierarchy of HMRC interventions. This includes managing routine compliance checks, complex cross-tax enquiries into large businesses, and the most serious civil fraud investigations conducted under Code of Practice 9 (COP9). The service encompasses handling HMRC Information Notices, engaging in Alternative Dispute Resolution (ADR), and representing clients at Tax Tribunals, providing end-to-end support throughout the dispute lifecycle.
Proactive Tax Disclosure Management
The firm specialises in managing voluntary disclosures to HMRC through its dedicated disclosure facilities. This includes expert guidance and submission management for the Worldwide Disclosure Facility (WDF) for offshore matters, the Let Property Campaign (LPC) for property income, and disclosures related to crypto assets, Indian interest income, and offshore trusts. This proactive service aims to regularise a client's tax position, minimise penalties, and achieve finality with HMRC before a formal investigation is launched.
Bespoke Advisory for Private Clients & Complex Structures
Beyond investigations, Pure Tax Investigations provides tailored advisory services for private clients with complex affairs. This includes specialist analysis and planning concerning residence and domicile status, UK property tax, trusts, and Inheritance Tax. The service evaluates each client's individual situation to ensure tax affairs are structured efficiently and meet commercial and succession aspirations, providing strategic advice that complements their defensive capabilities.
Use Cases
echoloc
Identifying Growth Opportunities
Sales teams can utilize Echoloc to identify companies in a growth phase by monitoring job postings for critical positions, such as first technical hires. This insight allows them to approach these companies at the right time when they are most likely to invest in new solutions.
Targeting Scaling Companies
Echoloc can help sales professionals target startups and companies experiencing rapid scaling. By analyzing hiring spikes, they can pinpoint organizations that are expanding their teams and likely require additional resources, making their outreach more relevant.
Enhancing Sales Strategy
With access to verified hiring signals, sales teams can refine their strategies and tailor their messaging. They can focus on companies that show clear intent to buy, such as those hiring for specific roles that correlate with their product offerings.
Staying Ahead of Competitors
Echoloc equips sales teams with an edge by providing insights that are not yet available on traditional intent data platforms. By acting on signals before they become mainstream, teams can engage potential buyers earlier, thereby increasing their chances of closing deals.
Pure Tax Investigations
Defence Against Code of Practice 9 (COP9) Investigations
This use case involves representing clients suspected of serious tax fraud by HMRC's Fraud Investigation Service. Under COP9, clients are offered a contractual opportunity to make a complete disclosure of all deliberate irregularities. Pure Tax Investigations provides critical guidance through this high-stakes process, managing the disclosure, negotiating with investigators, and working to secure a civil settlement in lieu of criminal prosecution, thereby protecting the client's liberty and reputation.
Managing HMRC Compliance Checks and Enquiries
This scenario covers defending businesses and individuals undergoing routine HMRC compliance checks or more detailed enquiries. These can involve questions about tax returns, R&D tax credit claims, or specific transaction details. The firm intervenes to handle all correspondence, ensures client responses are accurate and legally sound, and works to contain the scope of the enquiry to prevent it from escalating into a wider, more intrusive investigation.
Facilitating a Worldwide Disclosure Facility (WDF) Submission
This use case applies to clients with undeclared offshore income or gains who wish to come forward voluntarily. Pure Tax Investigations manages the entire WDF process: conducting a detailed analysis of historical liabilities, calculating tax, interest, and potential penalties, preparing the comprehensive disclosure report, and submitting it to HMRC. This structured approach aims to achieve a final settlement and minimise the risk of a subsequent criminal investigation.
Resolving Complex Corporate Tax Disputes
This involves representing large corporates or sophisticated business entities facing complex, cross-tax investigations by HMRC's Customer Compliance Group or Large Business directorate. These enquiries are often multi-faceted, covering Corporation Tax, VAT, Transfer Pricing, and other areas. The firm provides technical analysis, project-manages the response, engages in specialist negotiations, and utilises mechanisms like ADR to resolve disputes efficiently and commercially.
Overview
About echoloc
Echoloc is a revolutionary platform tailored specifically for sales professionals seeking to enhance their lead generation strategies. By leveraging advanced machine learning algorithms, Echoloc analyzes millions of job postings to unveil critical buying signals that indicate when companies are gearing up to invest in new technologies or services. This groundbreaking approach empowers sales development representatives (SDRs), account executives (AEs), and revenue teams to identify potential opportunities well before they surface in conventional intent data sources. For example, when a company advertises for its first data engineer or significantly expands its sales team, it signals a growth phase indicative of increased spending. Echoloc transforms these job postings into actionable insights, allowing sales teams to engage prospects with informed, timely outreach. By tapping into this wealth of data, Echoloc not only enhances targeting precision but also positions teams ahead of competitors, enabling them to capture buyer intent before it becomes widely recognized.
About Pure Tax Investigations
Pure Tax Investigations is a specialist advisory firm that provides expert defence and resolution services for businesses, entrepreneurs, and private clients facing scrutiny from HM Revenue & Customs (HMRC). The firm operates as an independent, expert buffer between clients and the tax authority, offering robust representation during all forms of tax disputes. Its core value proposition is delivering certainty, discretion, and commercial results through a deep, pragmatic understanding of complex tax affairs and HMRC's operational methodologies. The service is specifically engineered for those undergoing routine compliance checks, complex cross-tax investigations into large corporates, or serious civil fraud investigations under Codes of Practice 8 and 9. Led by Amit Puri, a former senior HMRC Tax Inspector with over 20 years of experience, the team leverages insider procedural knowledge to navigate the intrusive and high-pressure environment of tax enquiries. Pure Tax Investigations also specialises in managing voluntary disclosures through formal facilities like the Worldwide Disclosure Facility (WDF) and the Let Property Campaign (LPC), aiming to regularise clients' tax positions while preserving wealth and achieving finality. The firm's approach is tailored, analytical, and designed to provide peace of mind by handling the technical complexities of HMRC interaction.
Frequently Asked Questions
echoloc FAQ
How does Echoloc track job postings?
Echoloc employs advanced machine learning algorithms to continuously analyze job postings across various platforms. This allows it to identify significant hiring signals that indicate potential buyer intent.
Can I customize my search queries in Echoloc?
Yes, Echoloc features an intuitive search functionality that allows users to input queries in plain English. This customization enables sales professionals to find the specific hiring signals they are interested in.
What types of companies can I track with Echoloc?
Echoloc tracks a wide range of companies across multiple industries, providing insights into over 30 million organizations. Users can focus on particular sectors, company sizes, or geographical locations based on their sales strategy.
Is there support available for new users?
Yes, Echoloc offers comprehensive support for new users, including tutorials, FAQs, and customer service, ensuring that all users can maximize the platform's capabilities effectively.
Pure Tax Investigations FAQ
What is the main difference between a Code of Practice 8 (COP8) and a Code of Practice 9 (COP9) investigation?
A COP8 investigation is used by HMRC for cases involving suspected tax avoidance or complex technical issues where there is no suspicion of deliberate fraud. It is a civil investigation focused on establishing the correct tax position. In contrast, a COP9 investigation is invoked where HMRC suspects deliberate tax fraud (fraudulent evasion of tax). COP9 offers the taxpayer a contractual opportunity to make a full disclosure and secure a civil financial settlement, with HMRC agreeing not to pursue a criminal investigation for the disclosed offences.
When should I consider making a voluntary disclosure to HMRC?
You should consider making a voluntary disclosure proactively if you have undeclared income, gains, or errors in your tax affairs, especially before HMRC contacts you about them. This is particularly crucial for offshore matters, undisclosed property income, or crypto gains. A voluntary disclosure, managed through the correct facility (like the WDF or LPC), typically results in lower penalties than if HMRC discovers the irregularities first. It also significantly reduces the risk of a criminal prosecution.
How can Pure Tax Investigations help if I have already received an HMRC Information Notice?
An HMRC Information Notice is a formal legal request for information or documents. Ignoring it can lead to significant penalties. Pure Tax Investigations can provide immediate expertise to assess the validity and scope of the notice, advise on your legal rights and obligations, and manage the compliant gathering and submission of information. Their intervention ensures the response is precise and does not inadvertently provide HMRC with grounds to widen the enquiry beyond its original intent.
Do you only handle investigations, or can you provide proactive tax advice?
While Pure Tax Investigations is renowned for its defence and dispute resolution services, it also offers proactive, bespoke advisory services, particularly for private clients and businesses with complex structures. This includes planning around residence and domicile, UK property tax, trusts, and Inheritance Tax. The firm's deep understanding of HMRC's compliance focus allows it to provide strategic advice that is robust and designed to withstand scrutiny, thereby helping to prevent future disputes.
Alternatives
echoloc Alternatives
Echoloc is an innovative platform that falls under the Business & Finance category, designed specifically for sales professionals. By analyzing job postings, Echoloc identifies buying signals that indicate when organizations are likely to invest in new technologies or services. This capability allows sales teams to engage with potential buyers at the right moment, enhancing their outreach strategies. Users often seek alternatives to Echoloc due to various reasons, including pricing structures, feature sets, and specific platform requirements. When exploring alternatives, it's crucial to evaluate aspects such as data accuracy, ease of integration with existing tools, and the ability to provide actionable insights. Understanding these factors can help users make an informed decision that best suits their sales objectives.
Pure Tax Investigations Alternatives
Pure Tax Investigations is a specialist advisory firm operating within the tax dispute resolution and HMRC investigation defence sector. It provides expert representation for businesses and individuals facing complex enquiries from HM Revenue & Customs, leveraging deep procedural knowledge to achieve commercial settlements. Clients may seek alternatives for several common reasons. These can include budgetary constraints, as specialist defence services represent a significant investment. Others may require a different service scope, such as more general tax advisory support without a specific focus on disputes, or they might prioritise a firm with a different geographical presence or a particular size structure. When evaluating an alternative provider, key criteria should include the depth of direct HMRC experience within the team, proven expertise in the specific type of enquiry you face (such as COP9 investigations), and a clear methodology for client communication and strategic defence. The firm's track record in achieving negotiated settlements and its understanding of HMRC's operational practices are paramount.