HostAd

HostAd is a self-serve digital out-of-home (DOOH) advertising platform specifically designed for the Ukrainian market. The product functions as a fully autonomous marketplace that connects advertisers directly with venue owners who have digital screens in high-traffic locations. Advertisers can select specific venues on an interactive map, including cafes, salons, barbershops, coworking spaces, and other public establishments, and launch a campaign on their screens within minutes. The platform eliminates all traditional advertising friction: no agency intermediaries, no long-term contracts, and no paperwork. Payment is calculated by the second, providing granular control over advertising spend. A key technical differentiator is the integration of QR codes within ad creatives, which transforms offline impressions into trackable digital clicks, bridging the gap between physical advertising and online analytics. For venue owners, HostAd provides a passive income stream by allowing them to host a free screen and monetize their existing customer traffic. The platform supports real-time analytics, transparent pricing, digital document management, and mobile access, enabling full campaign management from any device. HostAd targets small and medium-sized businesses, local entrepreneurs, and franchise operators who need affordable, measurable, and quick-to-deploy advertising solutions without the traditional overhead of out-of-home media buying.

Interactive Map-Based Venue Selection

HostAd provides a fully interactive map interface that displays all available advertising screens across Ukrainian cities. Users can browse venues by location, venue type, audience demographics, and estimated foot traffic. Each venue listing includes detailed specifications such as screen size, resolution, operating hours, and average daily impressions. This feature allows advertisers to make data-driven decisions about where to place their ads, targeting specific neighborhoods or business districts with precision. The map updates in real-time to show current availability, enabling immediate booking of high-demand slots.

Pay-Per-Second Billing Model

The platform operates on a granular pay-per-second pricing structure, which is a significant departure from traditional DOOH billing that typically requires minimum daily or weekly commitments. Advertisers set their exact campaign duration and budget, and the system calculates costs based on actual airtime consumed. This model allows for micro-campaigns as short as a few seconds or as long as several weeks. The pricing is fully transparent with no hidden fees, and all costs are displayed before confirmation. This feature is particularly valuable for businesses with limited budgets who want to test different venues or creative variations without financial risk.

Real-Time Analytics and QR Code Tracking

HostAd integrates advanced analytics that provide live performance metrics for every campaign. Advertisers can monitor impressions, reach, frequency, and engagement rates through a centralized dashboard. The platform automatically generates QR codes for each ad creative, which are displayed on screen alongside the advertisement. When viewers scan these codes with their smartphones, the system records the interaction and attributes it to the specific venue and time slot. This creates a closed-loop measurement system that connects offline exposure to online action, enabling ROI calculations that are typically impossible with traditional out-of-home advertising.

Digital Document Management and Automation

All administrative processes are handled digitally within the platform. Contracts, invoices, tax documents, and campaign reports are generated automatically and stored in a secure online cabinet. Advertisers can access their complete document history at any time without contacting support. The system also handles automated scheduling, campaign scaling, and budget management. For venue owners, the platform generates automatic revenue reports and payment summaries. This feature eliminates the need for physical paperwork, email chains, or manual approvals, reducing campaign setup time from weeks to minutes.

Local Business Promotion in High-Traffic Venues

A local coffee shop owner in Kyiv wants to attract customers from nearby coworking spaces. Using HostAd, they select three coworking venues on the map that are within a 500-meter radius of their shop. They create a 15-second video ad with a QR code offering a 10% discount on first orders. The campaign runs during lunch hours (12:00-14:00) for one week, costing approximately 500 UAH. The analytics show 1,200 impressions and 45 QR code scans, resulting in 22 new customers. The owner can track exactly which coworking space generated the most conversions and adjust future campaigns accordingly.

Multi-Location Franchise Advertising Campaign

A franchise network of 15 barbershops across Lviv, Odesa, and Kharkiv wants to run a coordinated promotional campaign. The franchise marketing manager uses HostAd to select all 15 locations plus 30 additional partner venues (cafes, salons, gyms) in the same neighborhoods. They upload a single ad creative and set a uniform schedule for all screens. The platform automatically distributes the campaign across all selected venues, handles billing consolidation, and provides a unified analytics report. The total campaign cost is calculated by the second across all screens, and the manager can pause or adjust any location in real-time from their mobile device.

Event Promotion with Time-Sensitive Targeting

An event organizer is hosting a weekend pop-up market in a specific district of Dnipro. They need to generate awareness within a 2-kilometer radius starting three days before the event. Using HostAd, they select 10 venues in the target area, including cafes, salons, and a coworking space. The campaign is set to run only during evening hours (17:00-21:00) when foot traffic is highest. The ad includes a QR code for instant ticket purchase. The organizer monitors impressions and scan rates daily, and on the final day before the event, they increase the budget for the top-performing venues. The entire campaign is managed from a smartphone without any agency involvement.

Venue Owner Passive Income Generation

A salon owner in central Kharkiv has a digital screen that currently displays only their own promotional content. They register as a HostAd partner, connecting their screen to the platform. The screen now automatically displays HostAd advertiser content during available time slots, generating revenue whenever ads are shown. The owner sets minimum pricing and blackout periods for their own promotions. Monthly earnings are calculated based on total airtime sold, with payments processed automatically. The owner can track earnings, screen usage statistics, and advertiser activity through the partner dashboard, all without any upfront investment or technical expertise.

Can I browse available advertising screens without registering?

Yes. HostAd offers a guest mode that allows you to view all available screens on the interactive map, see their specifications, and check estimated pricing. You can explore venue types, locations, and audience characteristics without creating an account. However, to book a screen, launch a campaign, access detailed analytics, or save favorite venues, you must complete the free registration process. Registration also enables features like campaign history, digital document storage, and automated billing.

What payment methods are accepted on the platform?

HostAd supports multiple online payment methods including major Ukrainian bank cards (Visa, Mastercard), online banking systems (Privat24, Monobank), and digital wallets. All payments are processed through secure, encrypted gateways. The platform uses a prepaid balance system where you add funds to your account and campaigns deduct from this balance based on actual airtime consumed. You can set automatic top-up thresholds to ensure campaigns never stop due to insufficient funds. All transactions are recorded in your account history with detailed receipts.

How quickly can I launch a campaign after selecting a venue?

Campaign launch is nearly instantaneous. After selecting your desired venues and time slots, uploading your creative, and confirming payment, the system processes the booking and pushes your ad to the selected screens within minutes. The exact time depends on the venue's screen synchronization schedule, but most screens update within 5-15 minutes. There is no manual approval process, no waiting for account managers, and no contract signing. For immediate campaigns, you can select "launch now" and your ad will begin playing on the next available rotation.

Can I modify or cancel a campaign after it has started?

Yes. HostAd provides full flexibility for campaign management. You can pause, extend, or cancel any active campaign directly from your dashboard. If you cancel a campaign before its scheduled end time, the unused balance is automatically refunded to your account. You can also modify creative assets, adjust targeting parameters, or change the venue list during an active campaign. All changes take effect within the next screen update cycle. There are no cancellation fees or penalties for adjustments, giving you complete control over your advertising spend.