B2B Go-to-Market Partner vs Dividend Data

Side-by-side comparison to help you choose the right tool.

B2B Go-to-Market Partner logo

B2B Go-to-Market Partner

Outsource your B2B sales prospecting to us for qualified demos, enabling your team to focus on closing deals and.

Last updated: February 28, 2026

Dividend Data delivers automated stock data, including dividends and financials, directly into your Google Sheets or Excel spreadsheets.

Last updated: March 11, 2026

Visual Comparison

B2B Go-to-Market Partner

B2B Go-to-Market Partner screenshot

Dividend Data

Dividend Data screenshot

Feature Comparison

B2B Go-to-Market Partner

Precision Targeting

The B2B Go-to-Market Partner employs a strict Ideal Customer Profile (ICP) methodology, ensuring precise targeting. By identifying specific industries, company sizes, and job titles, devlo guarantees that outreach efforts are focused on leads most likely to convert, significantly enhancing the effectiveness of campaigns.

Value Proposition Alignment

This feature involves a comprehensive study of your brand to extract compelling selling points and narratives. Devlo crafts targeted messaging that resonates with decision-makers, ensuring that outreach efforts highlight the unique value your product offers, thus increasing engagement rates.

Multi-Channel Sequence Activation

Devlo activates outreach campaigns across multiple channels, including email, LinkedIn, and phone calls. This multi-faceted approach keeps your brand top-of-mind among prospects, allowing for effective engagement and the management of replies while filtering uninterested contacts to focus on genuine leads.

Transparent Collaboration

With a commitment to transparency, devlo acts as an integral part of your team. Weekly and monthly reports on open, reply, and pipeline rates are provided, along with continuous feedback and strategy adjustments based on real-time data. This ensures that both parties remain aligned throughout the sales process.

Dividend Data

Comprehensive Spreadsheet Integration

The platform provides seamless integration with both Google Sheets and Microsoft Excel via dedicated add-ins. Users access data through 16+ custom functions, such as DIVIDENDDATA_DIVIDENDS, DIVIDENDDATA_RATIOS, and DIVIDENDDATA_QUOTE. These functions allow for dynamic, live data retrieval directly into spreadsheet cells, transforming static sheets into powerful, auto-updating analysis tools. The integration requires no coding, maintaining the familiar spreadsheet environment while supercharging its capabilities with professional data feeds.

Extensive Historical & Fundamental Data Library

Dividend Data grants instant access to a deep historical database covering 30+ years of market data. This includes not only dividend history and forward-looking metrics but also complete fundamental data: income statements, balance sheets, cash flow statements, and over 100 key financial ratios (e.g., P/E Ratio, Debt-to-Equity). The coverage of 80,000+ tickers ensures data is available for a vast array of global stocks, ETFs, and other securities, supporting thorough historical trend analysis and comparative fundamental research.

Dividend-First Analytical Functions

Tailored specifically for income investors, the tool offers specialized functions that output critical dividend metrics. Users can retrieve forward annual dividends, forward dividend yields, next ex-dividend dates, payout ratios, and dividend growth rates with single formulas. This focused feature set allows for rapid screening, yield calculation, and sustainability analysis directly within a portfolio model or research sheet, streamlining the workflow for constructing and monitoring dividend growth portfolios.

Free Tier with Generous Monthly Credits

A key differentiator is the sustainable free access model. The platform offers a permanent free tier that provides 2,500 credits per month without trial expiration or credit card requirements. This allows users to perform substantial monthly analysis, such as pulling data for hundreds of stock queries, at zero cost. This model lowers the barrier to entry for individual investors and provides real utility before any upgrade consideration.

Use Cases

B2B Go-to-Market Partner

Startups Seeking Rapid Growth

For early-stage B2B tech companies, the B2B Go-to-Market Partner provides a structured approach to customer acquisition without the burden of an in-house team. By outsourcing sales prospecting, startups can focus on product development while ensuring a steady flow of leads.

Established Companies Exploring New Markets

Companies looking to validate new markets can leverage devlo’s expertise to test offers and gather insights. This enables them to minimize risk while ensuring they make data-driven decisions on market entry strategies.

Organizations with High SDR Turnover

Businesses facing high turnover rates in their sales development representatives (SDRs) can benefit from outsourcing their sales development. This reduces the costs and risks associated with hiring, training, and retaining in-house staff, allowing companies to convert fixed costs into predictable investments.

Firms Needing Consistent Lead Flow

For organizations struggling to maintain a consistent pipeline of qualified leads, devlo provides a systematic approach that guarantees a steady influx of qualified sales meetings. This helps businesses stay on track with their revenue goals and growth timelines.

Dividend Data

Automated Dividend Portfolio Tracking

Investors can build a dynamic dividend portfolio tracker in their preferred spreadsheet. By using formulas like DIVIDENDDATA_DIVIDENDS to pull yield and payment data for each holding, the portfolio sheet can automatically calculate projected annual income, portfolio yield, and track ex-dividend dates. This eliminates manual data entry and ensures the portfolio dashboard always reflects the latest declared dividends and share prices.

Fundamental Stock Screening and Analysis

Analysts and investors can create custom stock screens using the live data functions. By building a sheet with columns for various metrics (e.g., P/E ratio, dividend yield, payout ratio, EPS growth), users can paste a list of tickers and instantly populate a comparable analysis matrix. This facilitates rapid identification of stocks meeting specific fundamental criteria, such as those with a yield above 3%, a P/E below 20, and a payout ratio under 60%.

Historical Financial Performance Research

For deep-dive research on a specific company, users can construct multi-year financial models. Formulas can pull 10+ years of annual revenue, net income, EPS, and dividend per share data into adjacent columns, enabling the creation of charts and the calculation of compound annual growth rates (CAGR) for critical financial metrics. This supports thorough due diligence on a company's long-term financial health and dividend growth trajectory.

Educational Modeling and Backtesting

Students and investing enthusiasts can use the historical price and dividend data to build educational models. For instance, they can create a sheet to backtest a dividend reinvestment plan (DRIP) strategy by pulling historical prices and dividend dates to simulate growth over time. This hands-on access to real historical data provides a practical tool for learning about equity analysis and portfolio mechanics.

Overview

About B2B Go-to-Market Partner

The B2B Go-to-Market Partner service, offered by devlo, is a specialized agency solution tailored for B2B technology companies looking to bridge the divide between product launch and revenue generation. This service acts as a complete, outsourced outbound sales engine, managing all aspects of prospecting and lead generation. Its primary value proposition is to facilitate rapid and predictable market entry, enabling product teams to concentrate on development while devlo’s experts handle pipeline creation. Designed specifically for B2B SaaS and tech firms that have already achieved product-market fit, this service allows businesses to scale customer acquisition efficiently and without the overhead risks associated with building an in-house sales development team. By leveraging a systematic 6-step methodology and an enterprise-grade tech stack, devlo transforms fixed hiring costs into a variable, performance-driven investment, appealing particularly to founders and sales leaders seeking lower and more predictable Customer Acquisition Costs (CAC), accelerated market validation, and a steady stream of qualified sales meetings to expedite growth.

About Dividend Data

Dividend Data is a specialized financial data platform engineered to provide institutional-grade stock market intelligence directly within the workflow of fundamental and dividend investors. Its core product is a powerful spreadsheet add-in for Google Sheets and Microsoft Excel that eliminates the traditional barriers to accessing deep financial data. The platform delivers over 30 years of historical and real-time data for more than 80,000 global tickers through a suite of simple, custom spreadsheet formulas. Users can instantly pull critical metrics such as dividend amounts, yields, payout ratios, growth rates, complete financial statements, earnings data, valuation ratios, and price history without requiring API keys, coding knowledge, or manual copy-pasting from external sources. Built by a dividend investor for the community, Dividend Data distinguishes itself with a permanently free tier offering 2,500 monthly credits, robust functionality across both major spreadsheet ecosystems, and a focus on the specific data points that income-focused and value investors need to make informed decisions. It is designed for individual investors, financial analysts, and portfolio managers who demand comprehensive, reliable data but seek to avoid the complexity and high cost typically associated with professional financial data terminals.

Frequently Asked Questions

B2B Go-to-Market Partner FAQ

What industries does devlo specialize in?

Devlo specializes in B2B SaaS and technology sectors, focusing on companies that have achieved product-market fit and are looking to scale customer acquisition efficiently.

How does the pricing model work?

Devlo offers a flexible pricing model that includes monthly retainers, per-booked meetings, and project-based fees, starting from $3,000 per month. This allows companies to turn fixed hiring costs into variable investments.

How quickly can we launch a campaign?

Devlo can set up your campaign, including technology and Ideal Customer Profile, and launch it within just 21 days. This rapid deployment enables companies to start generating leads without existing infrastructure.

What metrics do you use to measure campaign success?

Devlo tracks several key performance indicators, including average interest rates, response rates, and the number of meetings booked, to ensure that campaigns remain effective and aligned with client goals.

Dividend Data FAQ

What data can I access with the free tier?

The free tier provides full access to all of Dividend Data's 16+ custom functions and the entire database of over 80,000 tickers and 30+ years of history. Your usage is limited by a monthly credit allowance of 2,500 credits. Each data point retrieved (e.g., one cell with a price, a dividend yield, an EPS figure) typically consumes one credit. This allows for hundreds to thousands of data points per month, suitable for substantial personal analysis and portfolio tracking.

How does the spreadsheet add-in get installed?

For Google Sheets, you install the "Dividend Data" add-on directly from the Google Workspace Marketplace. For Microsoft Excel, you install the "Dividend Data" add-in from the Microsoft AppSource store within Excel. Both processes are straightforward, following the standard installation flow for each platform. Once installed, the custom functions become available in your spreadsheet, and you can start using them immediately after a quick account sign-up.

Is the data provided live and real-time?

The data is live and reflects the most recent information available from Dividend Data's providers. For market quotes like stock price, it is typically real-time or delayed based on the data feed. Fundamental data, such as financial statements and dividends, is updated as soon as the information is publicly released and processed. The average response time for a data request is 0.84 seconds, ensuring your spreadsheets update quickly.

Do I need to know how to code or use APIs?

No coding or API knowledge is required. Dividend Data is designed specifically to be a no-code solution. All data integration is handled through simple, pre-built spreadsheet formulas that work identically to native functions like SUM() or VLOOKUP(). You only need to know the ticker symbol and the metric code (provided in the documentation) to retrieve any data point.

Alternatives

B2B Go-to-Market Partner Alternatives

The B2B Go-to-Market Partner is a specialized agency service designed for B2B technology companies, particularly in the SaaS sector, that need to optimize their sales prospecting and lead generation processes. It provides an outsourced outbound sales engine to facilitate efficient market entry and revenue generation, allowing companies to focus on product development while managing customer acquisition effectively. Users often seek alternatives to the B2B Go-to-Market Partner due to various factors. These may include pricing considerations, specific feature requirements, or the need for compatibility with existing platforms. When evaluating alternatives, it is essential to consider the methodologies employed, the technology stack provided, and the ability to customize campaigns according to your unique business needs and target audience.

Dividend Data Alternatives

Dividend Data is a specialized financial data add-on for Google Sheets and Microsoft Excel, falling into the category of fundamental and dividend investment analysis tools. It provides direct spreadsheet integration for historical dividend data, financial statements, and key metrics without requiring programming skills or API management. Users may explore alternatives for various reasons, including specific budget constraints, the need for different data points like options or macroeconomic indicators, integration with other platforms such as trading software, or a preference for a standalone desktop application rather than a spreadsheet add-on. The core requirement often remains consistent: reliable, historical financial data to inform investment decisions. When evaluating an alternative, key considerations should include the depth and historical range of the dividend dataset, the total cost relative to your data consumption, the ease of integration with your existing workflow, and the breadth of supplementary fundamental metrics offered, such as financial ratios and earnings data.

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