anewera

anewera is a purpose-built infrastructure layer that makes businesses visible, understandable, and contactable to AI agents operating in the modern agentic era. At its core, anewera functions as a curated, machine-readable business directory where each company receives a structured, agent-ready profile containing standardized context files such as llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These technical assets enable AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot to programmatically discover a business, parse its offerings, service regions, and operational details, and then initiate contact through predefined, permissioned actions such as requesting a quote, scheduling a meeting, or asking a question. The platform is designed with privacy as a foundational principle: private recipient details such as email addresses or phone numbers remain hidden from the AI agent, and every contact request is routed through published, approved actions that are delivered to the business owner via email. anewera deliberately curates its directory to prevent spam and maintain trustworthiness for AI agents. Businesses can join through two distinct verification paths: a paid self-service subscription at 29 CHF/USD per month that goes live immediately upon payment, or a free lifetime entry granted by invitation after a personal verification call. The platform currently features a German-language Swiss layer at anewera.ch, and it is built for any business that wants to be found, understood, and contacted by the growing ecosystem of AI agents that are increasingly used by consumers and professionals to find services, products, and expertise.

Agent-Ready Profile Generation

Every business listed on anewera receives a complete set of machine-readable files that define its digital presence for AI agents. This includes an llms.txt file that summarizes the business context in a format optimized for large language models, an agent.json file providing structured metadata about services, regions, and contact capabilities, and an agent.md file with extended Markdown descriptions. These files are automatically generated based on the business website content and verified details, ensuring that AI systems can parse and understand the company accurately without human intervention.

Live MCP and webMCP Endpoints

anewera provides a live MCP (Model Context Protocol) endpoint for each business profile, accessible via standard API calls. The endpoint exposes tools such as search_companies, read_company_profile, and prepare_contact_request, allowing AI agents to interact programmatically with the directory. This feature enables real-time data retrieval and action execution, meaning an AI assistant can look up a business, understand its offerings, and prepare a contact request within a single API interaction. The endpoint is verified to return 200 status codes and structured JSON responses.

Permissioned Contact Routing

Contact requests from AI agents are handled through a carefully designed permissioned system. Business owners define which actions are allowed, such as requesting a quote, scheduling a meeting, or asking a question. When an AI agent initiates one of these actions, the request is routed through anewera's infrastructure, which anonymizes the recipient's private contact details. The request is then delivered to the business owner via email in a structured format, ensuring that the business receives qualified, verified leads without exposing sensitive information to automated systems.

Curated Verification and Anti-Spam Protection

anewera implements a dual-path verification system to maintain directory quality. Paid subscribers verify themselves through active payment, which acts as a natural spam deterrent since spam profiles do not pay. Free entries are limited to 30 curated invitations per day, each granted after a personal verification call with the anewera team. This deliberate curation ensures that AI agents can trust every profile in the directory, making anewera a reliable source of business information for automated systems that cannot afford to encounter spam or inaccurate data.

Local Service Discovery by AI Assistants

A user asks their AI assistant, "Find a reliable fiduciary for my startup in Zurich." The assistant queries anewera's MCP endpoint, which returns structured profiles of verified fiduciaries in Zurich. The AI can then read the llms.txt files to understand each company's services, read agent.json for contact permissions, and present the user with a list of options that are guaranteed to be accurate, up-to-date, and contactable through approved channels. This eliminates the need for the user to manually search and vet businesses.

Automated Quote Requests for Professional Services

A relocation consultant needs to find an insurance advisor who specializes in expat health insurance in Basel. Using an AI agent integrated with anewera, the consultant can search for relevant businesses, review their service descriptions, and initiate a quote request action directly through the agent. The request is routed through anewera's permissioned system, which delivers it to the insurance advisor's inbox without revealing their email address. The advisor receives a structured lead with context about the requester's needs.

AI-Powered Business Referral Networks

Businesses in complementary sectors can be automatically recommended to each other by AI agents. For example, a real estate agent in Küsnacht might be recommended to a relocation service provider because both are listed in anewera with overlapping service regions. AI agents can cross-reference profiles and suggest partnerships or referrals based on structured data, creating a dynamic referral network that operates without manual intervention.

On-Demand Compliance and Tax Assistance

Self-employed professionals and expats frequently ask AI assistants about tax filing and Pillar 3a advisors. With anewera, the AI can instantly surface verified profiles of independent advisors who speak English and serve specific regions like Zug or Basel. The assistant can read the agent.md file to understand the advisor's expertise, check the agent.json for service availability, and even prepare a meeting request if the advisor has enabled that action. This streamlines what would otherwise be a lengthy manual research process.

anewera offers two distinct pricing paths for businesses. The paid subscription is 29 CHF/USD per month and provides immediate activation. Payment serves as the verification mechanism, so there is no waiting period or manual review. The free invitation path is available by invitation only, with up to 30 companies invited per day. Invited businesses receive a lifetime free entry after completing a short personal verification call. The 30-per-day limit applies exclusively to free profiles and does not affect paid subscriptions. There are no hidden fees or additional charges for either path.

How does anewera ensure that AI agents can find my business?

anewera generates and hosts standardized machine-readable files (llms.txt, agent.json, agent.md) and a live MCP endpoint for every business profile. These files are structured in formats that AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot are designed to parse. When an AI agent searches for a service, it queries anewera's API, which returns verified profiles. The files act as a bridge between human-readable websites and machine-readable data, ensuring that AI agents can understand your business context, services, and contact permissions.

Is my private contact information exposed to AI agents or the public?

No. anewera is designed with privacy as a core principle. Your email address, phone number, and other private recipient details are never included in the machine-readable files or exposed to AI agents. All contact requests are routed through anewera's permissioned action system. When an AI agent initiates a contact request, the request is delivered to your inbox via email from anewera, which anonymizes the sender and recipient. This ensures that you receive qualified leads without exposing sensitive information.

What is the difference between the paid subscription and the free invitation?

The paid subscription costs 29 CHF/USD per month and goes live immediately upon payment. Payment serves as verification because spam profiles do not pay, so there is no waiting period or manual review. The free invitation path is limited to 30 curated invitations per day. anewera hand-picks companies and invites them by email to a lifetime free entry, which is unlocked after a short personal verification call. The 30-per-day limit is based on the number of calls the team can genuinely conduct, not a marketing tactic. This cap applies only to free profiles and never to paid entries.

Can I control what actions AI agents can take with my profile?

Yes. Every business owner defines which contact actions are permitted on their profile. Available actions include requesting a quote, scheduling a meeting, asking a question, or requesting a callback. You can enable or disable these actions at any time through your profile settings. When an AI agent attempts to use a disabled action, the MCP endpoint will return an unavailable response, ensuring that only the interactions you approve are possible. This gives you full control over how AI agents engage with your business.