Sentaiment

About Sentaiment

Sentaiment is an AI brand perception platform engineered for marketing, communications, and PR agencies and teams. It provides comprehensive visibility into how leading large language models (LLMs) like ChatGPT, Claude, Gemini, Perplexity, Grok, and Llama represent a brand. The platform operates by executing direct, parallel queries across these models using over 50 real-world brand scenarios, delivering a complete analysis within five minutes. Its core value proposition is to eliminate guesswork in the AI age by giving brands the clarity and control needed to proactively manage their narrative. Sentaiment identifies risks from misrepresentation, uncovers opportunities for improved positioning, and delivers model-specific, actionable guidance to align AI-generated perceptions with intended brand messaging before those narratives influence market opinion.

Features of Sentaiment

Perception Audit & Echo Score

The Perception Audit is a fully automated diagnostic that queries multiple AI models simultaneously with a comprehensive set of brand-specific scenarios. The output includes the proprietary Echo Score, a unified metric that quantifies brand perception clarity and consistency across all monitored LLMs. This score is deconstructed to reveal which specific topics, claims, and sources are driving the model's responses, enabling precise identification of narrative gaps and alignment drift over time.

Model-Specific Suggested Actions

Following the audit, Sentaiment generates prioritized, model-specific remediation steps. These are not generic checklists but targeted actions designed to correct factual errors, reinforce brand strengths, and improve overall narrative alignment. Recommendations are categorized by impact and effort, and include explicit copy guidance, technical schema markup adjustments, and verification checks to confirm the implemented changes are effectively ingested by the AI models.

Multi-Model Monitoring Dashboard

The platform provides a centralized dashboard for continuous monitoring across more than ten major AI models, including ChatGPT, Claude, and Gemini. This dashboard offers real-time tracking of the Echo Score and its constituent drivers, allowing teams to observe perception trends, immediately spot emerging issues, and measure the efficacy of their corrective actions without manually querying each model individually.

Executive Reporting & Data Export

Sentaiment includes tools to compile analysis into stakeholder-ready reports. Users can generate simple summaries highlighting Echo Score trends, key perception drivers, top identified issues, and planned fixes. These reports can be exported to PDF format for formal presentations to internal teams, leadership, or board members, translating complex AI perception data into actionable business intelligence.

Use Cases of Sentaiment

Proactive Brand Risk Mitigation

Marketing and PR teams use Sentaiment to conduct regular audits, identifying and correcting inaccurate, outdated, or harmful narratives about their brand before they proliferate across AI-powered research tools used by 89% of B2B buyers. This preemptive approach prevents reputational damage and ensures consistent messaging.

Competitive Positioning Analysis

Agencies leverage the platform to audit not only their client's brand but also key competitors. By comparing Echo Scores and narrative structures, teams can identify competitive weaknesses to exploit and strengths to counter, shaping strategies to achieve superior AI-driven brand positioning in the market.

SEO and Content Strategy Alignment

SEO and content teams utilize the model-specific Suggested Actions to technically optimize websites. By implementing recommended schema markup, header structures, and content adjustments, they ensure their digital assets are correctly interpreted by LLMs, closing the "exposure gap" and improving brand visibility in AI-generated responses.

Agency Client Reporting and Service Expansion

Communications agencies integrate Sentaiment's Executive Reports into their client deliverables, providing data-driven evidence of brand perception management. This allows agencies to offer a new, high-value service line focused on AI narrative control, demonstrating proactive expertise and justifying retainer value with tangible metrics.

Frequently Asked Questions

How does Sentaiment's analysis differ from manually querying AI models?

Manual querying is inconsistent, non-scalable, and lacks standardized analysis. Sentaiment automates the entire process with parallel queries across 50+ structured scenarios, applies proprietary algorithms for scoring and trend analysis, and delivers prioritized, model-specific actions. This converts weeks of manual work into a five-minute, repeatable audit with objective metrics.

What AI models does Sentaiment currently monitor?

The platform actively monitors and queries the world's most influential large language models, including OpenAI's ChatGPT, Anthropic's Claude, Google's Gemini, Perplexity AI, xAI's Grok, and Meta's Llama. The suite of monitored models is continuously updated to reflect market influence and user research behavior.

What is the Echo Score and how is it calculated?

The Echo Score is a proprietary, composite metric that quantifies how clearly and consistently a brand is represented across AI models. It is calculated by analyzing the coherence, accuracy, and alignment of responses generated from the suite of brand scenarios. A higher score indicates strong, unified brand perception, while a lower score reveals narrative fragmentation or misrepresentation.

How quickly can I expect to see improvements after implementing Suggested Actions?

The time for AI models to ingest and reflect changes depends on their internal update cycles and the nature of the fix (e.g., website schema updates vs. new content publication). Sentaiment's ongoing monitoring tracks these changes over time. Most brands observe measurable improvements in their Echo Score and narrative alignment within the first 30 days of consistent implementation.