Shoutout

Shoutout is a specialized software platform engineered to streamline the end-to-end process of acquiring, managing, and publicly displaying customer testimonials. Its core function is to convert positive customer feedback into a tangible asset that builds trust and accelerates conversion rates for online businesses. The platform is architected for efficiency, enabling users to gather both video and text testimonials through a simple, shareable link that requires no login from the customer, thereby minimizing friction and maximizing submission rates. Once collected, testimonials can be curated and showcased via a suite of customizable display widgets, including carousels, grids (Walls of Love), and embedded elements. These can be integrated into any website with no-code snippets or shared as standalone testimonial pages. Shoutout is specifically designed for founders, marketers, SaaS companies, course creators, and freelancers who require a focused, powerful tool for social proof without the complexity or recurring cost of broader marketing suites. Its primary value proposition is a permanent, one-time payment license for lifetime access, offering unlimited testimonials and widgets, which presents a significant cost advantage over subscription-based competitors while delivering enterprise-grade social proof capabilities. Founded in 2020 and newly acquired in 2025, Shoutout powers over 4000 Walls of Love, providing a technical solution to transform customer satisfaction into a measurable growth driver.

Frictionless Testimonial Collection

Shoutout provides a streamlined collection system via a simple, shareable link that customers can use to submit video or text testimonials without requiring any login or account creation. This technical design choice significantly reduces submission barriers, maximizing the rate of feedback acquisition. The system is engineered to handle unlimited submissions, ensuring scalability for businesses of any size.

Customizable Display Widgets

The platform offers a suite of fully customizable widgets for testimonial presentation, including dynamic carousels, grid-based Walls of Love, and individual embeddable elements. Each widget can be tailored to match brand aesthetics with custom colors, fonts, and layouts. These widgets are deployed using no-code HTML snippets, allowing for seamless integration into any website or landing page without developer intervention.

Unlimited Projects and Testimonials

Shoutout operates on an unlimited model for its core lifetime plan, permitting users to manage an unrestricted number of testimonials across up to three distinct websites or projects. This architecture removes constraints on social proof volume, enabling businesses to aggregate and display vast libraries of customer feedback without incurring incremental costs or hitting usage caps.

Branding Control and White-Labeling

Users maintain complete control over their testimonial display's branding. The platform allows for the removal of all Shoutout branding from published widgets and standalone pages, enabling a white-label presentation. This feature is critical for maintaining a professional, cohesive brand experience across all customer-facing digital assets.

SaaS Product Social Proof

SaaS companies utilize Shoutout to capture and display video testimonials from successful users directly on their homepage, pricing page, and feature sections. This application provides tangible evidence of product efficacy and customer satisfaction, directly addressing prospect skepticism and reducing perceived risk during the evaluation phase, thereby accelerating the sales cycle.

Course Creator and Coach Validation

Online course creators, coaches, and educators employ Shoutout to build dedicated testimonial pages that showcase student success stories and transformations. Displaying this social proof on sales pages and within member areas serves to validate the program's promised outcomes, build authority, and significantly increase enrollment conversion rates by leveraging peer validation.

E-commerce Trust Building

E-commerce stores integrate Shoutout widgets on product pages and checkout funnels to display authentic customer reviews and user-generated content. This strategic placement counters purchase anxiety by providing real-world evidence of product quality and customer service, directly combating cart abandonment and building the trust necessary to complete transactions.

Freelancer and Agency Portfolio Enhancement

Freelancers and digital agencies use Shoutout to create a compelling portfolio section on their websites by showcasing client testimonials and case study highlights. This curated social proof demonstrates proven results and client satisfaction, effectively differentiating their services in a competitive market and serving as a powerful tool for client acquisition during the proposal stage.

Shoutout operates on two primary pricing models: a flexible monthly subscription and a one-time payment for lifetime access. The monthly plan is priced at $29 per month (currently offered at $15 per month as a promotional rate) and includes features for up to 3 projects, unlimited testimonials and embeds, custom branding, and the option to cancel anytime. The lifetime access plan, positioned as the most popular option, is a one-time payment of $199 (discounted from $299). This plan includes all core features for up to 3 projects, unlimited testimonials and embeds, custom branding, includes 2 years of software updates, and offers a permanent license. An additional one-time fee of $50 is required to remove Shoutout branding completely. Both plans are backed by a 7-day money-back guarantee.

What does "lifetime access" mean?

Lifetime access refers to a one-time payment model that grants the purchaser permanent use of the Shoutout platform under the terms of the purchased license. This includes ongoing access to the core software features, such as unlimited testimonial collection and widget creation for the specified number of projects, without any recurring monthly or annual subscription fees. It is a permanent license for the version and plan acquired.

What is your refund policy?

Shoutout offers a 100% money-back guarantee within a 7-day window from the date of purchase. This policy allows customers to thoroughly test the platform's features and integration capabilities with their website. If the product does not meet their technical requirements or expectations within that period, they can request a full refund, no questions asked.

How many websites can I use Shoutout on?

The standard lifetime license permits the use of Shoutout on up to three distinct websites or projects. This encompasses the creation and management of testimonial collections and the deployment of display widgets across those three digital properties. Each project operates with its own set of unlimited testimonials and embeds under the single license.

What happens after 2 years of updates?

The lifetime license includes a guaranteed period of software updates and feature enhancements for two years from the date of purchase. After this period, the license remains active and fully functional for the features available at that time. Access to future major version updates or new feature sets released beyond the two-year window may require a renewal or upgrade fee, as per the company's policy.