Dividend Data vs Invoice Guru
Side-by-side comparison to help you choose the right tool.
Dividend Data
Dividend Data delivers automated stock data, including dividends and financials, directly into your Google Sheets or Excel spreadsheets.
Last updated: March 11, 2026
Invoice Guru
Invoice Guru enables UK tradespeople to create HMRC-compliant invoices in under 60 seconds with automated tracking.
Last updated: February 28, 2026
Visual Comparison
Dividend Data

Invoice Guru

Feature Comparison
Dividend Data
Comprehensive Spreadsheet Integration
The platform provides seamless integration with both Google Sheets and Microsoft Excel via dedicated add-ins. Users access data through 16+ custom functions, such as DIVIDENDDATA_DIVIDENDS, DIVIDENDDATA_RATIOS, and DIVIDENDDATA_QUOTE. These functions allow for dynamic, live data retrieval directly into spreadsheet cells, transforming static sheets into powerful, auto-updating analysis tools. The integration requires no coding, maintaining the familiar spreadsheet environment while supercharging its capabilities with professional data feeds.
Extensive Historical & Fundamental Data Library
Dividend Data grants instant access to a deep historical database covering 30+ years of market data. This includes not only dividend history and forward-looking metrics but also complete fundamental data: income statements, balance sheets, cash flow statements, and over 100 key financial ratios (e.g., P/E Ratio, Debt-to-Equity). The coverage of 80,000+ tickers ensures data is available for a vast array of global stocks, ETFs, and other securities, supporting thorough historical trend analysis and comparative fundamental research.
Dividend-First Analytical Functions
Tailored specifically for income investors, the tool offers specialized functions that output critical dividend metrics. Users can retrieve forward annual dividends, forward dividend yields, next ex-dividend dates, payout ratios, and dividend growth rates with single formulas. This focused feature set allows for rapid screening, yield calculation, and sustainability analysis directly within a portfolio model or research sheet, streamlining the workflow for constructing and monitoring dividend growth portfolios.
Free Tier with Generous Monthly Credits
A key differentiator is the sustainable free access model. The platform offers a permanent free tier that provides 2,500 credits per month without trial expiration or credit card requirements. This allows users to perform substantial monthly analysis, such as pulling data for hundreds of stock queries, at zero cost. This model lowers the barrier to entry for individual investors and provides real utility before any upgrade consideration.
Invoice Guru
Instant Invoice Creation
With Invoice Guru, users can create and send a professional invoice in less than a minute. The process is streamlined to include automatic insertion of your logo, VAT details, payment terms, and due dates, ensuring that every invoice meets professional standards with minimal effort.
OCR Receipt Scanner (AI)
The AI-powered Optical Character Recognition feature allows users to snap a photo of their receipts. The intelligent system reads all the details and saves them as expense entries, completely eliminating the need for manual data entry. This functionality significantly enhances efficiency and reduces the risk of errors.
Smart Payment Tracking
This feature automatically matches incoming bank transactions with unpaid invoices. Users can easily see which clients have paid and which invoices are overdue. This level of tracking helps businesses maintain cash flow and stay on top of their financial obligations without additional admin work.
Custom Branding & Company Info
Invoice Guru allows users to personalize their invoices with custom branding. Automatically displayed on each invoice are your logo, company name, address, tax number, and Terms & Conditions. This professional touch enhances credibility and strengthens brand identity when dealing with clients.
Use Cases
Dividend Data
Automated Dividend Portfolio Tracking
Investors can build a dynamic dividend portfolio tracker in their preferred spreadsheet. By using formulas like DIVIDENDDATA_DIVIDENDS to pull yield and payment data for each holding, the portfolio sheet can automatically calculate projected annual income, portfolio yield, and track ex-dividend dates. This eliminates manual data entry and ensures the portfolio dashboard always reflects the latest declared dividends and share prices.
Fundamental Stock Screening and Analysis
Analysts and investors can create custom stock screens using the live data functions. By building a sheet with columns for various metrics (e.g., P/E ratio, dividend yield, payout ratio, EPS growth), users can paste a list of tickers and instantly populate a comparable analysis matrix. This facilitates rapid identification of stocks meeting specific fundamental criteria, such as those with a yield above 3%, a P/E below 20, and a payout ratio under 60%.
Historical Financial Performance Research
For deep-dive research on a specific company, users can construct multi-year financial models. Formulas can pull 10+ years of annual revenue, net income, EPS, and dividend per share data into adjacent columns, enabling the creation of charts and the calculation of compound annual growth rates (CAGR) for critical financial metrics. This supports thorough due diligence on a company's long-term financial health and dividend growth trajectory.
Educational Modeling and Backtesting
Students and investing enthusiasts can use the historical price and dividend data to build educational models. For instance, they can create a sheet to backtest a dividend reinvestment plan (DRIP) strategy by pulling historical prices and dividend dates to simulate growth over time. This hands-on access to real historical data provides a practical tool for learning about equity analysis and portfolio mechanics.
Invoice Guru
On-Site Invoice Generation
Tradespeople can generate invoices on-site immediately after completing a job. This feature eliminates the delay associated with paperwork, allowing for faster payment processing and improved cash flow.
Receipt Management for Freelancers
Freelancers can utilize the OCR receipt scanning feature to manage their expenses effortlessly. By snapping photos of receipts, they can keep their financial records organized without the hassle of manual entry, saving them significant time during tax season.
Automated Payment Reminders
Invoice Guru's smart payment tracking and automated reminders help businesses stay proactive about collecting payments. Users can set reminders that automatically notify clients about overdue invoices, improving the chances of prompt payment.
Comprehensive Financial Insights
With advanced statistics and reporting features, businesses can gain insights into their financial performance. This capability aids in making informed decisions, optimizing pricing strategies, and identifying areas for growth, ultimately enhancing overall business performance.
Overview
About Dividend Data
Dividend Data is a specialized financial data platform engineered to provide institutional-grade stock market intelligence directly within the workflow of fundamental and dividend investors. Its core product is a powerful spreadsheet add-in for Google Sheets and Microsoft Excel that eliminates the traditional barriers to accessing deep financial data. The platform delivers over 30 years of historical and real-time data for more than 80,000 global tickers through a suite of simple, custom spreadsheet formulas. Users can instantly pull critical metrics such as dividend amounts, yields, payout ratios, growth rates, complete financial statements, earnings data, valuation ratios, and price history without requiring API keys, coding knowledge, or manual copy-pasting from external sources. Built by a dividend investor for the community, Dividend Data distinguishes itself with a permanently free tier offering 2,500 monthly credits, robust functionality across both major spreadsheet ecosystems, and a focus on the specific data points that income-focused and value investors need to make informed decisions. It is designed for individual investors, financial analysts, and portfolio managers who demand comprehensive, reliable data but seek to avoid the complexity and high cost typically associated with professional financial data terminals.
About Invoice Guru
Invoice Guru is a mobile-first invoicing and accounting software designed specifically for tradespeople, freelancers, and small service businesses. Understanding the operational challenges these professionals face, Invoice Guru streamlines administrative tasks that typically consume valuable time. Unlike traditional desktop accounting systems, it enables users such as plumbers, electricians, builders, painters, and cleaners to manage their invoicing needs directly from their smartphones. The application allows for the creation, sending, and tracking of professional invoices in under 60 seconds, eliminating cumbersome paperwork through intelligent automation. Key features include AI-powered Optical Character Recognition (OCR) for receipt scanning and automated bank transaction matching, significantly reducing manual data entry. Additionally, Invoice Guru is built with compliance in mind, supporting HMRC's Making Tax Digital (MTD) in the UK and Poland's KSeF system, which helps users stay compliant without needing to switch software. Developed by a tradesperson for tradespeople, it prioritizes speed, simplicity, and reliability, making it an essential tool for any mobile-centric service provider.
Frequently Asked Questions
Dividend Data FAQ
What data can I access with the free tier?
The free tier provides full access to all of Dividend Data's 16+ custom functions and the entire database of over 80,000 tickers and 30+ years of history. Your usage is limited by a monthly credit allowance of 2,500 credits. Each data point retrieved (e.g., one cell with a price, a dividend yield, an EPS figure) typically consumes one credit. This allows for hundreds to thousands of data points per month, suitable for substantial personal analysis and portfolio tracking.
How does the spreadsheet add-in get installed?
For Google Sheets, you install the "Dividend Data" add-on directly from the Google Workspace Marketplace. For Microsoft Excel, you install the "Dividend Data" add-in from the Microsoft AppSource store within Excel. Both processes are straightforward, following the standard installation flow for each platform. Once installed, the custom functions become available in your spreadsheet, and you can start using them immediately after a quick account sign-up.
Is the data provided live and real-time?
The data is live and reflects the most recent information available from Dividend Data's providers. For market quotes like stock price, it is typically real-time or delayed based on the data feed. Fundamental data, such as financial statements and dividends, is updated as soon as the information is publicly released and processed. The average response time for a data request is 0.84 seconds, ensuring your spreadsheets update quickly.
Do I need to know how to code or use APIs?
No coding or API knowledge is required. Dividend Data is designed specifically to be a no-code solution. All data integration is handled through simple, pre-built spreadsheet formulas that work identically to native functions like SUM() or VLOOKUP(). You only need to know the ticker symbol and the metric code (provided in the documentation) to retrieve any data point.
Invoice Guru FAQ
How does Invoice Guru ensure HMRC compliance?
Invoice Guru is designed to incorporate features that support HMRC's Making Tax Digital (MTD) regulations, ensuring that users can easily generate compliant invoices and submit their VAT returns without needing to switch to other software.
Is there a free trial available for Invoice Guru?
Yes, Invoice Guru offers a 10-day free trial along with a free plan that allows users to create up to 10 invoices. This enables potential customers to explore the platform's features without any financial commitment.
Can I use Invoice Guru for international transactions?
Absolutely. Invoice Guru supports over 12 languages and multiple currencies, making it suitable for international business dealings. This feature ensures that users can manage their invoicing needs regardless of their client's location.
How does the bank integration feature work?
Users can securely connect their business bank accounts to Invoice Guru. This integration allows the platform to automatically update payment statuses by matching incoming transactions with outstanding invoices, significantly simplifying financial management.
Alternatives
Dividend Data Alternatives
Dividend Data is a specialized financial data add-on for Google Sheets and Microsoft Excel, falling into the category of fundamental and dividend investment analysis tools. It provides direct spreadsheet integration for historical dividend data, financial statements, and key metrics without requiring programming skills or API management. Users may explore alternatives for various reasons, including specific budget constraints, the need for different data points like options or macroeconomic indicators, integration with other platforms such as trading software, or a preference for a standalone desktop application rather than a spreadsheet add-on. The core requirement often remains consistent: reliable, historical financial data to inform investment decisions. When evaluating an alternative, key considerations should include the depth and historical range of the dividend dataset, the total cost relative to your data consumption, the ease of integration with your existing workflow, and the breadth of supplementary fundamental metrics offered, such as financial ratios and earnings data.
Invoice Guru Alternatives
Invoice Guru is an HMRC-compliant invoicing software specifically tailored for UK tradespeople, enabling them to create and send invoices swiftly from their mobile devices. Designed primarily for freelancers and small service businesses such as plumbers, electricians, and cleaners, it streamlines the invoicing process, allowing users to manage their administrative tasks efficiently. Users often seek alternatives to Invoice Guru for various reasons, including pricing considerations, feature sets that may better match their specific needs, or the desire for different platform functionalities. When evaluating alternatives, it is crucial to look for ease of use, compliance with local regulations, integration capabilities, and the overall support provided to ensure a seamless transition and continued operational efficiency.