Roast My Web

About Roast My Web

Roast My Web is a sophisticated, AI-powered website audit platform engineered to deliver comprehensive, client-ready analysis reports in approximately two minutes. It is specifically architected for digital professionals, including marketing agencies, independent freelancers, and startup founders, who require rapid, data-driven insights to optimize website performance. The core value proposition lies in its ability to automate the labor-intensive process of manual website evaluation, converting a simple URL into a polished, actionable document that identifies critical flaws harming user trust and conversion rates. The system conducts a multi-faceted audit, examining key performance indicators across UX design, on-page SEO, conversion funnel optimization, mobile responsiveness, and content quality. Beyond mere identification of issues, it provides prioritized, practical recommendations for remediation, enabling users to implement fixes that directly impact revenue. The platform further distinguishes itself with a suite of professional tools, including a built-in report editor, white-label branding capabilities, and PDF export functionality, ensuring the final output is immediately presentable to clients or stakeholders. By integrating cross-device testing, competitor benchmarking, and batch processing, Roast My Web serves as a centralized diagnostic tool for accelerating web project cycles and enhancing service delivery quality.

Features of Roast My Web

One-Click AI Website Audit

The platform's foundational feature is its fully automated audit engine. Users simply input a target URL, and the AI comprehensively scans the site, analyzing over a dozen critical metrics including design aesthetics, user experience flow, content quality, SEO health, and conversion optimization. The system generates a detailed report within two minutes, complete with an overall score, section-by-section breakdowns, and a ranked list of actionable fixes. This eliminates hours of manual review and guesswork, providing a structured, data-backed starting point for any website improvement project.

Client-Ready Report Editor & Custom Branding

To facilitate professional service delivery, Roast My Web includes a fully-featured manual report editor. Users can modify the AI-generated text, hide specific sections, or append custom advice and notes to tailor the feedback. Furthermore, the platform offers one-click custom branding, allowing agencies and freelancers to inject their logo, brand colors, and contact information into the report header and footer. This transforms the generic audit into a white-labeled, polished PDF document that reinforces your brand identity when shared with clients.

Cross-Device Compatibility & Mobile Analysis

This feature performs automated checks across various device viewports to identify rendering and usability issues specific to mobile, tablet, and desktop experiences. It highlights problems such as broken layouts, unreadable text, or malfunctioning interactive elements on smaller screens. This proactive analysis helps prevent post-launch complaints and ensures a seamless user journey regardless of how visitors access the site, which is critical for SEO and conversion rates in a mobile-first digital landscape.

Competitor Comparison & Batch Audit Mode

Roast My Web enables strategic benchmarking through its competitor analysis function. Users can compare their site's audit scores and recommendations directly against competitor URLs within the platform, visually seeing where they rank and identifying specific areas for competitive advantage. Additionally, the Batch Audit mode allows for the processing of over 100 URLs simultaneously. This is designed for agencies managing multiple client sites or for auditing large domains with numerous landing pages, enabling scalable, efficient analysis and prioritization at an organizational level.

Use Cases of Roast My Web

Agency Client Onboarding & Reporting

Digital marketing and web design agencies utilize Roast My Web to standardize and accelerate the initial audit phase for new clients. By generating a professional, branded report within minutes, agencies can quickly demonstrate expertise, establish a baseline for website performance, and justify their proposed scope of work with concrete, actionable data. This builds immediate trust and provides a clear roadmap for the engagement, streamlining the sales and onboarding process significantly.

Freelancer Service Portfolio Expansion

Freelance web developers, UX designers, and SEO consultants employ the tool to augment their service offerings. They can offer standalone website audit packages or include an audit as a value-add during project discovery. The ability to deliver a detailed, polished report quickly allows freelancers to compete with larger agencies, provide immense upfront value, and use the findings to upsell specific design, development, or optimization services based on the identified priorities.

Startup and Founder Website Optimization

Founders and indie hackers building their own products use Roast My Web for objective, unbiased feedback on their landing pages and core website flows. The AI "roast" helps identify conversion leaks, UX friction points, and SEO shortcomings that the internal team may be too close to see. The prioritized "Next Steps" enable founders to make data-informed decisions about what to fix first, ensuring development resources are allocated to changes that will most directly impact user acquisition and revenue growth.

Ongoing Website Maintenance and Monitoring

Businesses and agencies managing existing websites use the tool for periodic health checks and pre-launch reviews. Before pushing major updates or new pages live, a quick audit can catch critical issues. Regularly scheduled audits (e.g., quarterly) help monitor a site's performance over time, track improvements from previously implemented fixes, and identify new issues that may have arisen due to content updates, browser changes, or evolving SEO best practices.

Frequently Asked Questions

How accurate is the AI-generated audit?

The AI audit is trained on a vast dataset of web performance benchmarks, SEO guidelines, UX principles, and conversion best practices. It provides a highly accurate, data-driven analysis of technical and on-page elements. For nuanced or business-critical pages, the "Thinking Mode" feature engages a deeper AI reasoning process for higher-confidence, more detailed recommendations. However, it is designed as a powerful diagnostic tool to inform human decision-making, not as a complete replacement for expert strategy.

What kind of recommendations does the report include?

Reports provide specific, actionable recommendations across multiple categories. This includes UX fixes like improving button placement or site navigation, conversion tips such as strengthening call-to-action copy or adding trust signals, SEO actions like optimizing meta tags or improving page speed, and design feedback on layout, color contrast, and mobile responsiveness. Each recommendation is contextual to the analyzed page and prioritized to help you focus on the most impactful changes first.

Can I edit the audit report before sending it to a client?

Yes, the integrated Manual Report Editor provides full control over the final document. You can modify any of the AI-generated text, delete entire sections that may not be relevant to a specific client, and add your own custom commentary, insights, or project notes. This ensures the final report is perfectly tailored, reflects your professional voice, and addresses your client's unique business context before being exported as a PDF.

How does the competitor comparison feature work?

The competitor analysis feature allows you to input URLs for up to three competing websites alongside your own. Roast My Web will audit all sites and present a side-by-side comparison dashboard. You can view relative rankings for key metrics like Overall Score, UX, SEO, and Conversion. This visual benchmarking helps you quickly identify your competitive strengths and weaknesses, uncovering opportunities where your site outperforms rivals or highlighting areas where you need to catch up to industry standards.

Pricing of Roast My Web

Roast My Web operates on a tiered subscription model. The platform offers a free tier with limited audits, allowing users to test core functionality. Paid plans, which include the Starter, Pro, and Agency tiers, provide increasing volumes of audits per month, access to advanced features like white-label branding, competitor comparisons, batch audits, and priority support. Specific pricing details and the exact audit limits for each plan are listed on the official Roast My Web website's Pricing page. All paid subscriptions are backed by a 30-day money-back guarantee.